Kodak Alaris Raises Film Prices

Kodak Alaris started 2026 the way it started 2025: with a price round. Increases effective February 1, 2026 range from about 1 to 39 percent across Alaris-distributed films, per dealer communications published on January 21, 2026 — the second consecutive annual round, and the first since Eastman Kodak began pulling key stocks into its own distribution.

Which films went up?

The steepest climbs land on multipack 120 formats. Pro Image 100 in 135 five-packs leads the table at 38.7 percent, but the broad damage is in medium format: T-Max 100 120 five-packs rose 20 percent, Ektachrome E100 120 19.4 percent, T-Max 400 in both 120 and 4x5 around 18 percent, and professional Gold 200 in 120 jumped 21.2 percent.

Why another round?

Alaris cited significant increases in the cost of silver and other components, per the January 2026 dealer notices — the same rationale behind its increases effective January 1, 2025. Silver spent late 2025 near multi-decade highs, and film is a silver-halide product before it is anything else. The context is stranger than the reason: since September 2025, Eastman Kodak has been distributing Kodacolor, Gold and UltraMax itself in North America, per PetaPixel on November 4, 2025, quietly ending Alaris's decade-long exclusive on its best-known consumer stocks.

What does this mean for your wallet?

Three practical things. Old-priced stock sells at old prices until it runs out, so the next few weeks are the honest discount window, especially on 120 five-packs. Roll-film shooters absorb this round; 135 shooters mostly shrug, with Ektar 100 up just one percent. And the split between Alaris-distributed and Eastman-distributed lines is now a real price variable — identical emulsions can move on different schedules depending on whose channel they ride, so comparing shelf stickers matters more than brand loyalty.